Restaurants & Twitter, The Right Recipe For Online Marketing
The Twitter buzz continues to grow and strengthen in 2009 and more small businesses are using Twitter to listen and interact with their consumers and audience. Restaurants are jumping on Twitter to do the same and many see the free social service (currently) as a great marketing tool.
Here are just a few of the ways a Restaurant can use Twitter:
- Feedback: listen & monitor what others say about you
- Connect: find local people and others to interact with
- Market: announce specials, coupons, events and more
- Communicate: show your expertise, offer advice on items to try
Have A Purpose With Twitter
One thing I would stress to any business is to have some purpose or strategy on Twitter … not just shouting out your marketing message. Anyone can jump on stage and say “look at me”, but that gets old fast. Your audience will tune out and your credibility might completely fade. Think about the kind of info/tweet that will benefit your followers besides specials. Can you show your food quality? Can you highlight fun events? Can you link to newly posted photos? Run a contest on Twitter?
As you can see, there are tons of options to use Twitter to interact and to market. We’ll look into more of these as time goes on here on the TasteTrend blog.
Some Restaurant & Twitter Links Of Interest
Below are some articles, restaurants on Twitter and other resources you might find interesting.
- Pancheros (@pancheros) does a great job of utilizing Twitter for interaction, contests and more. I have met with Joel from Pancheros, their Socail Media guy, and love what he has done and is doing. Other bloggers have even given Pancheros more ideas on integrating Twitter into their business.
- Punch Pizza (@punchpizza ) has been using social media for a while with contests involving Flickr and a blog. They only recently joined Twitter, but thanks to their grasp of SM and other efforts they quickly are up to over 1400 followers. The Minneapolis Fox TV affiliate recently did a Twitter marketing story on them as well … so their Twitter use transformed into traditional PR too!
Those are just two Twitter examples and there are many more. This blog post has a list of Restaurants using Twitter and no doubt there are a ton more not on there yet. We’re looking forward to bring you more on this topic as other online marketing only contributes to your restaurant website success.
Feel free to chat with us on Twitter: @tastetrend
Done the right way, a Twitter marketing campaign can produce a massive effect on customers and revenue whether your business is online or offline. |If you are utilizing Twitter for the online marketing, you must be aware of the importance of the followers, there’s no advantadge in usingTwitter if you cannot get the other users to follow you.
If you’re on Twitter you understand what a powerful marketing tool it can be. But the key to success is finding and keeping followers. Following a variety of fascinating people on Twitter can as well bring you incredible visibility.
The main purpose of Twitter is to receive and send short bursts of content from other Twitter users. Many use it strictly to interact socially, but Twitter is also becoming a necessary tool for online marketing.